Your second paper

Now that you've finished revising your first paper once and for all, how about doing another one? We will be spending less time on this second paper. On November 17 (next Monday), we will do a preliminary peer review of your first drafts. You must bring a draft of your paper to class that day. The following class, November 19, we will be going to the library to learn about research techniques. Your revised papers will be due on Monday, November 24. These papers should be 4-5 pages (although your first draft might be longer).

What will you write about? Your paper will be based on the topic you chose for your personal blog about advertising, and you will write just what you've been writing on your blog. In fact, you may use ideas that you wrote about on the blog in your paper. Here are the basic parameters: you should choose 2 or 3 ads that you think illustrate something (either through similarity or contrast) about your theme. You will describe these ads and the messages they convey on three levels: the superficial level (what images and sounds does the ad use?), the marketing level (how does the ad deploy certain techniques in order to sell or promote its "product"?), and the ideological level (what messages does the ad convey about the culture of which it is a part?). Your paper should include an image of, or a link to, the ad in question.