Each time you post an ad on your blog, it should be accompanied by analysis (at least 100 words or so). Don't know what to say? Consider these questions.
-What is the message of this ad? What is being marketed? Is it obvious?
-Who is the audience for the ad? How do you know?
-Describe the aesthetic techniques used in the ad. Is it dramatic, funny, colorful, stark? Does it use still images, animation, live actors? What tone or effect do these techniques create?
-Are there people in the ad? How would you describe them? Are they old, young, male, female, white, black, Asian-American, Latino? Why were these people chosen?
-Where is the ad taking place? Why was this location chosen?
-What kind of music or sound effects are used in the ad? What effect do they have?
-Is there a voice-over in the ad? What kind of voice is used? Why was it chosen?
-Is there any text in the ad? What does the text do?
-Do you think the text of the ad is logical? Exaggerated? Misleading?
-Does the ad make any promises, explicitly or implicitly? What are they?
-What kind of emotion does the ad want you to feel? How can you tell?
-Are there characters in the ad the audience is meant to identify with? Do you?
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