Obama Ad

In the Obama ad, the first thing that caught my attention was his voice. In my opinion, I thought he had a very sincere yet stern voice. This tone of voice portrays a truthful and serious person. I also noticed that the upbeat music in the ad was introduced when he talked about change and action. This type of music stimulates movement (suggesting that the audience should also "get in on the action"). The music's upbeat rhythms are reflected in the audience as they march, jump and cheer, greet each other, etc.