RE: The Man In The Arena:
I think this ad tried to show McCain as a president who would follow a strong and aggressive foreign policy. They tried to get this message across by associating him with Teddy Roosevelt and Churchill. Maybe they could've thrown a jab at Obama by comparing him with Neville Chamberlin...
They put up some video of kids running through the fields, tugging our heartstrings and showing us who McCain would really fight for. The video also concentrates on his history as a POW in Vietnam, further associating him with the military. He's also able to contrast himself with Obama who has no military experience. You can also see the word "HERO" in a newspaper article title behind one of McCains portraits.
In the beginning of the video, McCain emphasizes the strength of America, appealing to our patriotism.
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